WhatsApp Commerce
Best practices
A simple operating playbook for selling well on WhatsApp.
The strongest WhatsApp sales flows feel personal but still structured. Reply quickly, be clear about product options and delivery expectations, and send customers to checkout instead of managing the entire order in chat.
Consistency matters more than sounding overly polished. Clear replies, product links, and a reliable checkout experience usually outperform long, manual conversations.
Key points
- Reply fast and keep messages easy to scan
- Use product photos, prices, and links instead of long explanations
- Guide buyers toward checkout instead of collecting everything manually