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Growth & Marketing

SEO basics

The fundamentals of helping customers find your store on search.

SEO starts with clear product and page content that matches the language customers already use. Good titles, descriptions, category structure, and internal links make it easier for search engines and shoppers to understand your store.

You do not need to overcomplicate it. Focus first on descriptive product names, clean collection pages, and helpful content that answers real buying questions.

Key points

  • Use product titles and descriptions with real search intent
  • Keep page structure clear and easy to crawl
  • Create useful content around common buyer questions