S SOLDT
Back to help

Growth & Marketing

Running ads

When paid traffic makes sense and what to check first.

Ads work best when your store is already conversion-ready. If your product page is unclear or your checkout is weak, paid traffic simply makes those problems more expensive.

Before running ads, make sure your landing page matches the message in the ad, your mobile experience is solid, and you know what action you want people to take. Start small, learn from real data, then scale what performs.

Key points

  • Only send paid traffic to pages that are ready to convert
  • Match the ad message to the landing page experience
  • Start with small tests before increasing spend