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Advanced / Scaling

Advanced analytics

Going deeper once the basic metrics are already in place.

Advanced analytics become useful once your store has enough activity to reveal patterns. At that stage you can look more closely at cohort behavior, channel performance, repeat purchase rate, product profitability, and funnel drop-off.

Deeper analysis is only valuable if it leads to action. Use advanced analytics to make specific decisions about pricing, campaigns, stock planning, or customer retention rather than collecting reports for their own sake.

Key points

  • Use advanced reporting to answer a clear business question
  • Compare channel performance and repeat customer behavior
  • Turn insight into one practical next action